In this article, we will discuss the top 10 reasons to advertise on Facebook. Facebook remains the number one social network for driving conversions. Facebook ads, when wisely optimized, can work wonders for businesses of all sizes and types.
Taking advantage of its benefits can create business opportunities and generate a good ROI .
Do you have doubts about whether you should start advertising on Facebook?
In this article, we will discuss what Facebook Ads is and why advertising on Facebook should be an integral part of your company's social media strategy.
What is Facebook Ads?
Facebook Ads is a Facebook advertising system , with which you can promote your Facebook page for companies, your online store, event or service and pay only for the clicks received.
With a small budget, you can achieve a wide and segmented audience, as well as effective results in a short time .
In short, Facebook makes the ad that you create go viral, reaching as many people as possible.
Social networks should be part of the digital marketing strategy of any company. They are a key channel for sharing content and driving engagement from your followers.
Facebook Ads is by far the most reliable place to run our social media campaigns. Facebook is especially popular with local and midsize advertisers across all industries, but not by chance.
Reasons to Advertise on Facebook
Here are the top 10 reasons why you should advertise your business on Facebook.
1. Facebook Ads are affordable
Advertising on Facebook suits all kinds of pockets. You set your budget from the beginning, and Facebook will stop showing your ads once you have consumed the entire budget allocated to your advertising campaign. Bear in mind that the greater your advertising budget, the greater the audience you can reach.
2. Facebook ads are effective
Since its creation in 2004, Facebook has become an important part of people's daily habits. With around 1.9 billion active users every day, Facebook is the biggest player in advertising among today's social networks.
Facebook has seen an increase in advertising revenue year over year because it offers a significant return on investment (ROI) to businesses.
When done right, Facebook advertising can work for any business, because the vast majority of their daily active users are active shoppers.
There are studies that confirm the influence of Facebook in the purchase decisions of users, so it is not surprising that companies of all sizes invest in Facebook ads, since it seems to be the platform where they get the most results.
3. Your audience is on Facebook
Facebook has more than 2.9 billion users and about 1.9 billion of these users spend an average of 40 minutes daily on the platform.
This means that your potential customer not only has a Facebook account, but also spends an average of 40 minutes everyday on the platform and you can easily reach them through the great segmentation capacity that Facebook Ads offer.
4. You can target specific users
Facebook has a lot of information about its users. We can benefit from this by targeting only those potential customers who are most likely to become our end customers.
The platform allows you to specify criteria such as age, gender, location, title, industry, marital status and interests among others.
You also have the option to filter by connections, (for example, friends of users who already like your Facebook page ) and behavior, which includes recent purchases and life events. Another targeting option is to use similar audiences and custom audiences. These are made up of users similar to your current audience, which means there's no need to guess demographics if we don't have that information.
5. Facebook Remarketing
Another way to reach the right users is through remarketing on Facebook. This allows you to target those users who have previously visited your website, used your mobile application or left you their email address.
Because these users are already familiar with your business, they are more likely to download some premium content, contact you for more information, start a free trial, or end up making a purchase of your products or services.
6. Organic reach is limited
While regularly creating and posting to your Facebook Page is a great way to reach new people and your existing customers, advertising helps you expand your reach and give your business more visibility.
Facebook generates a lot of content, making it difficult to reach your target audience organically. If what you want is to maintain the interaction of your audience, reach new people and make your products or services known, advertising on Facebook is one of the best ways to do so.
7. Facebook provides useful data and analytics
Facebook provides a number of statistics for you to track the performance of your ads. With these tools, you can understand the effectiveness of your ads and what type of content generates the best results.
In addition to data on impressions, reach and frequency, and if you have installed Facebook pixel on your website, you can obtain in-depth information on “likes” achieved, comments, click-through rates, and reach achieved.
All of these metrics are in real time, allowing you to make changes to your ad campaign as needed.
8. Custom call-to-action buttons
Most online advertising ads have a single call-to-action button that leads to a landing page or company website.
This can be effective when users need more information before making a purchase decision. However, it tends to result in only a percentage of these users leaving their contact information.
With Facebook ads, you can also send your users to your website, but with more call to action button options. Facebook Ads allows the following call to action buttons : Apply Now, Book Now, Contact Us, Download, Register, and Learn More. All these buttons provide the user with a much more personalized response, in line with the needs they may have.
9. We can advertise on Audience Network, Messenger and Instagram
When advertising on Facebook Ads , you also have the option of showing your advertisements on other platforms such as Facebook Messenger, Instagram, or Audience Network.
Facebook Ads on Instagram
In order to display your advertising ads on this platform, you only need to have a fan page or business page created on Facebook and a business profile on Instagram.
Facebook Ads in Messenger
To make communication more seamless, you can also integrate our banner ads into Facebook Messenger conversations. Facebook Ads will only allow you to advertise in the conversations of those users who have previously chatted with you on Messenger.
Facebook Ads on Audience Network
Audience Network is a Facebook advertising network that allows us to advertise outside of your social networks. Especially in mobile applications and websites. There are four formats: native navigation, occupying the full screen, as banners or as ads inserted in videos.
10. Facebook allows video ads
Currently, the majority of Facebook users prefer to consume content in video format than to read content. This type of format is also available within the Facebook advertising ad formats , and depending on your location, we can choose between its different formats:
This format is the one used most of the time and is the most general. We can use it so that our ads appear in the news section of Facebook, Instagram, Audience Network, etc. With a maximum duration of 240 minutes for Facebook and 120 seconds for Audience Network.
These are ads that appear while the user is watching the video they have chosen. The video ad must be a maximum of 15 seconds long. In-stream ads do not appear until at least the 60th second of the video, when the viewer is already focused on what they are seeing.
This format allows our video ad to appear while the user is on Instagram viewing their friends' stories. It should be up to 15 seconds long.
We have seen that Advertising on Facebook can help both small and large businesses increase brand awareness, sales, and leads.
While the platform is very intuitive, it's always best to work with experts who know how to create Facebook ads to get the most out of the platform.
Get the best results thanks to our Social Media Management service. We will carry out an exhaustive analysis of your target audience and draw up an advertising strategy so that you achieve the massive reach and conversion that you have been pursuing for so long.
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