Social media platforms are great places to promote your business. Your newly published blog post should be promoted immediately on social media platforms. This way, you can reach a wide audience and drive more traffic to your website.
You'll agree with me that it is quite difficult and frustrating to create social content just for the sake of promoting your blog posts on social media platforms.
In addition to creating unique content (text and images) for each social media platform, you also have to manually schedule them over a period of time using your preferred social media scheduling tool.
This is a very tedious process that requires a lot of resources in terms of time and manpower, both of which should be invested in other important aspects of your business rather than on social media campaigns.
This is even more difficult for solopreneurs, who already have a lot on their plates.
However, instead of wasting time and resources on your social media campaigns, what if I told you there was a way to automate the process and have it run on autopilot?
Missinglettr is what you need. This online tool helps its users automate their social media campaigns.
Using Missinglettr, you can automatically create text and images from your blog posts and schedule them for publishing to your social media profiles with just a few clicks.
In this Missinglettr review, you will learn how this tool makes it extremely easy to create social media campaigns from your blog posts in just a few minutes and grow your business on autopilot.
Table of Contents
- What is Missinglettr?
- Reasons Why Your Business Needs Missinglettr Social Media Automation
- Missinglettr Review: Features
- Missinglettr Review: How to Use Missinglettr
- Missinglettr Review: Pricing Plans
- Missinglettr Review: Pros and Cons
- Missinglettr Review: Verdict
What is Missinglettr?
Missinglettr is a tool for automating your social media campaign. All you have to do is sign up, connect your social media profiles, and set a few campaign parameters.
After setting up your account, Missinglettr's artificial intelligence will automatically post to your social media profiles for a full year or the duration you specify.
It combines your blog post with specially curated content from other websites in your niche.
When using Missinglettr, you won't feel out of control. You will have the final say on what gets posted to social media.
If you need to, you can schedule a social media post months in advance.
What's more, you'll have access to advanced analytics so you can keep track of your campaigns' progress.
Reasons Why Your Business Needs Missinglettr Social Media Automation
1. Build Trust With Search Engines like Google
Search engine giant Google is constantly looking for dishonest webmasters who are attempting to manipulate its algorithms. Having active social media accounts with real activity is one of the simplest ways to prove your legitimacy to them.
So, while those social media posts (and their links) will not directly boost your rank, they will provide legitimacy and will indirectly help you rank higher in Google.
2. Boost Your Website Traffic
Missinglettr helps you get found online.
The more you share your content on social media using Missinglettr, the more likely it is for people to discover your content and click through to visit your website.
This includes people like your friends and family, who may not have subscribed to your mailing list and are not aware of your new post.
Total strangers also get to discover your content on social media and visit your website.
3. Increase Your Brand Awareness
The more social media posts you have out there, enriched with relevant hashtags, the more exposure your brand will receive.
Even if users do not click right away, they will learn to recognize your brand.
Remember the classic rule of seven (7) in internet marketing: cold traffic must notice your brand at least seven times before they become warm traffic, potential leads, and sales.
So let Missinglettr help you get buyers sooner!
Missinglettr Review: Features
Missinglettr creates effective social media campaigns thanks to its outstanding features.
Let's now look at how Missinglettr works by reviewing all of the awesome features it has to offer.
What is the purpose of the drip campaign?
The drip campaign converts every blog post you write into social media content.
Missinglettr's AI technology will analyze every blog post on your website. It searches your blog posts for the best hashtags and images to use before publishing them to your social media accounts.
This revives all of your previously published blog posts.
Missinglettr will also add new blog posts to your social media calendar automatically.
So, from now on, all you have to do is continue to publish blog posts as usual. Missinglettr will then automatically create drip campaigns for you.
After it creates the campaign, you have to review and approve it.
This is where you make any necessary changes.
Missinglettr has the ability to pick out the most memorable quotes from your blog posts and determine the best hashtag to use.
With this method, you can be sure that your chances of getting traffic from social media are as high as possible.
Missinglettr's core functionality is its Calendar feature, which enables content creators and marketers to plan out their content marketing schedule.
You manage everything on your calendar. It provides you with an overview of your drip campaigns and curated content, in addition to allowing you to review scheduled posts.
What's even more amazing is how simple it is to use.
In minutes, anyone can pick it up and begin scheduling social media content.
It's ideal for any blogger who wants to improve their content marketing skills.
Thanks to Missinglettr's analytics tools, you can see how your content is performing on social media. The great thing about this is that you can view various metrics without having to sign into all your social media platforms. All of your data is now accessible within Missinglettr.
Not only will you gain insight on which social media channels are best for your business, but you'll also know when and how to post your content.
You'll also find a report of your audience's browser, location, and operating system.
Curate, in my opinion, is one of the most useful features of Missinglettr.
Curate makes it very easy to find relevant and engaging content to share with your audience. It also makes it easy for other Missinglettr users to discover and share your content on their social media profiles.
For users who don't have the time to find content to share with their audience, this is a fantastic feature to use.
Missinglettr Review: How to Use Missinglettr
Missinglettr's user-friendly design makes it easy for bloggers and business owners who have never used a platform like it to get started.
Now that you are familiar with all the features of Missinglettr’s, the next thing you need to know is how it works.
In this section, we will go into more detail about how Missinglettr makes it very easy to create and launch effective social media campaigns from your blog posts.
Setting up your account
After you sign up, you will need to add your social media profile where you want to share your content.
You can add your Facebook page and or group, Twitter account, LinkedIn page and or profile, Google My Business profile, and Instagram account.
Next, on the left sidebar, click “Settings.” A secondary sidebar will be displayed. The secondary sidebar contains links that categorize Missinglettr settings into sub-sections like workspace, posting, content, etc.
By clicking the links, you can customize the settings in that section of Missinglettr.
For instance, when you click “Dates & Times” under the Posting section of the secondary sidebar, you can set your time zone and the days and times you would like content to be posted to your social media accounts.
You can also set the days of the week you would like to be able to schedule and post social content on.
Click “Content Templates” under the “Drip Campaign section” to view and edit the templates that will be used in your drip campaigns when creating your social posts.
You can edit these templates to use your local language, introduce your own writing style, or simply remove templates you don't want to use.
You can also create new content templates.
In the drip campaign settings section, you can toggle the hashtag option, set default hashtags, include UTM parameters, add a content source for your campaign, and activate the URL shortener (although Missinglettr has its own URL shortener, if you prefer a custom URL, you can use your own).
Feel free to explore all the other settings to customize your account and campaigns to your taste.
You'll find a summary of your recent performance after connecting your social media accounts to Missinglettr.
Go to the Analytics section for a more in-depth breakdown of the performance of your posts.
Additionally, there is a small section that displays information about your posting health, such as your average posting frequency, post type ratio, and the number of posts in the queue.
More details about your campaign are displayed in the rest of the dashboard area.
You can find social media posts that are scheduled to go live in the coming days as well as suggestions for curated posts.
Creating and Managing Social Media Posts
The first step is to add a workspace to Missinglettr.
Give a name to your workspace. The name can be the name of your blog or business.
Next, add a content source; In this case, enter the RSS feed URL for your blog. Missinglettr will automatically pull in all of your blog posts and generate content for your social media posts with each blog post.
If you don't have a feed, you can manually enter the URLs of the articles you want to promote on social media.
Before you go any further, you need to assign which social media profiles will be used in the workspace you created. Posts from your campaign will then be scheduled on those profiles.
Usually, assigning social media profiles to your workspace is done when setting up your account.
If you add your blog's RSS feed URL, campaigns will be created automatically for you. These campaigns will be in “draft” status.
If not, click the plus icon at the bottom right corner of the screen to manually create a campaign.
Choose either automatic or manual scheduling.
After a few seconds, your campaign will be ready. You can then modify the hashtags, images, and quotes that Missinglettr will use in your campaign's social media content. Click “Build Campaign.”
The social post section will appear on the screen after your campaign is built. This is where you will go over each of the social posts generated by the Missinglettr based on your schedule.
Before launching the campaign, ensure that the generated posts make sense.
While Missinglettr helps automate your social media campaigns, it is by no means perfect. Since it simply pulls text and images from the piece of content you’re promoting, you must still manage the posts to ensure that they’re compelling enough for your followers to click on them.
Even though Missinglettr helps you automate your social media campaigns, it is far from perfect. Because it simply extracts text and images from the content you're promoting, you still have to review the posts it generates to ensure they're compelling and engaging enough for your followers to click on them.
In the Analytics section, you can periodically review the performance of your campaigns.
This section contains a wealth of information about your social media presence as well as some specific insights about your audience and the traffic your campaign is generating.
You can view the total number of clicks your content received over a specific time period, as well as your top performing drip campaigns.
There's also a chart that shows which browsers and operating systems people use to discover and access your content.
Additionally, there is a section that shows you the time of day that you receive the most clicks. This information can help you connect with your audience more effectively.
The social media calendar displays all of your scheduled content. This makes it easy for you to view what content is being released and when.
The Calendar displays all of your scheduled content. It has filter options to help you filter through all your scheduled posts.
For example, you can filter the entries by their current status (published, scheduled, etc.). You can also filter them by tags (Drip Campaign, Curated Content, etc.).
You can also filter posts by their Drip Campaign name. If there are multiple users in your account, you can also filter by name.
You can toggle the calendar to show you entries by the day, week, or month.
Curating and Sharing Content
In addition to promoting your most recent blog post, the Missinglettr Curate feature helps you discover the best relevant content in your niche and share it on social media.
Click on “Curate” in the sidebar and browse the various topics available on the platform, then schedule the post that you believe your followers will be interested in.
Another great advantage of Curate is that it allows you to add your content to the platform so that other users can discover it and share it with their social media audiences. This gives your content exposure and ultimately drives traffic to your website.
You will be able to view how many users have scheduled your content to be shared on their social media profiles. You will also be able to view the number of clicks your shared content generates over time.
Missinglettr Review: Pricing Plans
Having read our Missinglettr review, by now you should be convinced that Missinglettr is a great marketing tool for content creators and business owners.
I'm sure you want to know Missinglettr's pricing and packages.
Missinglettr has three pricing plans: Free, Solo, and Pro.
The Solo plan is $19 per month, while the Pro plan is $59 per month. But if you choose the yearly billing cycle, prices drop to $15 per month for Solo and $49 for the Pro plan.
The features of the free plan include:
- 1 Workspace
- 1 Social Profile
- 50 Scheduled Posts
- 0 Extra User
The features of the Solo plan include:
- 1 Workspace
- 3 Social Profiles
- 500 Scheduled Posts
- 1 Extra User
The features of the Pro plan include:
- 3 Workspaces
- 9 Social Profiles
- 3,000 Scheduled Posts
- Unlimited Extra Users
- 10 Curate Posts per month
When you sign up, Missingletter gives you a 14-day free trial of the Pro plan. You don’t have to enter your credit card details to access the free trial.
If the free trial doesn't work for you, you can sign up for the free version, which is ideal for a new blogger. However, keep in mind that the free plan has very limited features.
The bad news is that the Curate feature is only available on the Pro plan. So, if you plan to use the Curate feature, you should get the Pro plan.
Missinglettr also has an Agency plan which start at $147/month.
The Agency plan lets you invite your clients to collaborate and review their social performance within a white-labeled interface.
The features of the Agency plan include:
- Unlimited Workspaces & Users
- 25 Social Profiles
- 10,000 Scheduled Posts
- 10 Curate Posts per month Custom Domain, Dashboard, Reports and more.
Try Missinglettr Free
Missinglettr Review: Pros and Cons
So far in this Missinglettr review, it's difficult to find fault with the tool. Simply put, Missinglettr takes the pain out of creating a social media marketing campaign and does it for you in a matter of minutes.
Despite its obvious benefits, below is a summary of its pros and cons:
- It has a clean interface and is easy to use.
- If you're new to social media automation, this is a great option.
- It automates your social media campaign.
- It allows you to plan posts for an entire year.
- It provides templates to help you keep your posts consistent.
- It saves your hashtags so you can re-use them in future campaigns.
- It employs natural language processing.
- It's very affordable, even for sole proprietors.
- Its analytics data isn’t as powerful compared to its competition.
- You'll need to manually edit some of the text the tool generates before publishing or scheduling it. This is to ensure the texts make sense.
Missinglettr Review: Verdict
In this Missinglettr review, we have looked at the features on Missinglettr, how it works and the pricing.
Missinglettr may not be a comprehensive social media marketing tool. However, for quickly creating social media campaigns to promote your content, it's a simple platform that will save you a lot of time.
Missinglettr is more than capable if all you need is an affordable way to manage your social media activity. Beginners can easily understand it, and the AI is capable enough to keep your followers engaged.
Although the analytics data isn't as in-depth as you might prefer, it is sufficient for the task at hand. And while it does provide you with interesting statistics about your followers' browser and operating system, these data aren't particularly useful to the average user.
Ultimately, Missinglettr is the perfect complement to your social media marketing campaigns.
You can decide not to use it as part of your toolkit. But using Missinglettr makes launching social campaigns so easy that it’s difficult not to at least try it out.
The good news is that you do not have to commit right away. There is a 14-day free trial of the paid plans and a free plan. You can use either option to test Missinglettr to see if it is right for you.
That concludes our Missinglettr review.
We hope you find our Missinglettr helpful and detailed enough.
If so, the next step is to begin your free trial and determine whether this tool meets your needs.
Click the button below to claim your free trial.